optical

Kirk Originals – new collection – Kinetic

Remember those rulers you had as a kid, with the pictures that change when you move them around? That particular trick is called lenticular printing. The Wikipedia entry explains it much better than I can.

Kirk Originals have taken that concept and stuck it on the temples of the frames in their new collection, appropriately named ‘Kinetic’.


Chip with Flash temples

“The Kinetic Collection introduces four pioneering lenticular panel designs that bring animation and depth to the sides of each model: Spectrum, a living spectrum of colour; Flash, a flash arrow that shoots along the arm; Skull, a strip of blazing flames with a skull at the core and Equaliser, a base line equaliser which ripples and pulsates with motion.

With frame names inspired by the world of technology such as Byte, Chip and Cookie, the Kinetic Collection also offers a variety of classic backdrops including white, aubergine, black and tortoise that are also available in the sunglass version, the Kinetic Solaire Collection.”

Jason Kirk, MD of Kirk Originals commented: “We wanted to take the theme of movement in eyewear to a whole new level and really push the technical and aesthetic boundaries. We are proud to be the first brand ever to offer lenticular designs for eyewear. The Kinetic Collection features moving designs that are beautifully crafted, fun and entirely unique.”


Cron with Equaliser temples

‘Spectrum’ is definitely the best of the lenticular panels. The ‘Skull’ panel is as bogan as it sounds!